Enquirer Consulting Group

Reachable Buyer Map

Prepared for Nicola Thompson · TentBox · August 2026
From the outside, the trade side of TentBox is opened by application. The public route in is the reseller enquiry form: a retailer finds the brand, fills it in, and the stockist list grows from whoever arrives. That is a clean way to protect a dealer network, and it carries one limit: it only ever reaches companies that already know the name. This map is the other side of it. The company types across the United Kingdom and Europe that fit vehicle-mounted sleeping gear, who signs inside each one, and roughly how many are there.
Camping, outdoor and adventure retailers
The nearest neighbor to the existing stockist layer and the segment where the product needs the least explaining. Buying is seasonal and settled months ahead of the season it serves, so the calendar matters as much as the pitch.
Who signs: owner or managing director, buying manager, head of merchandising, and at multi-site groups a category buyer.
2,000 to 2,600
UK companies registered in sports, camping and outdoor goods retail; the layer that fits vehicle gear is a fraction of that pool
Vehicle accessory retailers and fitting specialists
The widest pool on this page and the one where a roof rack is already an ordinary sale. The qualifier is not size, it is whether the business fits as well as sells, because a fitted product turns a shelf into a service line.
Who signs: owner, workshop or aftersales manager, accessories buyer, aftermarket sales manager.
6,000 to 8,000
UK companies registered in motor vehicle parts and accessories retail; the fitting-capable specialist layer inside it is much smaller
Campervan, van and 4x4 converters
A different kind of buyer entirely. A converter chooses at design stage, before an end customer exists, and anything specified into a build repeats on every unit that leaves the workshop. Small by count, disproportionate by volume.
Who signs: founder or managing director, head of build, technical or specification lead, sales manager.
900 to 1,300
UK companies registered in vehicle body building and conversion; the leisure and expedition layer is a subset
Hire fleets and rental operators
Fleets buy in multiples and replace on a cycle, so one relationship is worth many units and returns without being re-sold. They also put the product under thousands of first-time users a season, which is a demand channel wearing the clothes of a trade account.
Who signs: owner or operations director, fleet manager, head of product or experience.
700 to 1,000
UK companies registered in vehicle and leisure vehicle hire; the campervan and 4x4 layer is the working subset
Leisure vehicle dealer groups
Motorhome, caravan and overland dealerships already sell accessories at vehicle handover, which is the highest intent moment in the category. Multi-site groups decide centrally, so the count understates how much of the market a single conversation covers.
Who signs: dealer principal, group buyer, accessories or parts manager.
600 to 900
UK dealer businesses in leisure vehicles and their accessory arms; a multi-site group sits inside this count as one entry
European specialist retail and distribution
Germany, France, the Netherlands and the Nordics each carry a mature overland and camping specialist layer, and each publishes its company data separately and in its own language. There is no single European list to buy. That is a nuisance if you are buying a list and an advantage if you are building one, because it is the reason this segment stays underworked.
Who signs: country distributor or general manager, head of purchasing, category buyer.
No single register
identified market by market and company by company; the difficulty is the reason it stays open

Where the openings are

1
An application form selects for awareness, not for fit. Everyone who arrives through it had already heard of you. The retailers, fitters and converters who never applied are not less qualified, they are unaware, and they are the larger group by a wide margin.
2
The converter and the fleet are not retail decisions. One buys at design stage and repeats on every build, the other buys in multiples and replaces on a cycle. Neither behaves like a shop, both are countable, and both are reached by name rather than by campaign.
3
Europe is unlisted, which is exactly why it is open. Anyone buying an off-the-shelf list gets the companies that were easy to enumerate. Working that market properly takes identification country by country, which is mechanical work rather than clever work, and it is the part almost nobody does.
4
Trade demand and consumer demand run on different machinery. A consumer arrives through media and a strong brand. A buying manager, a workshop owner or a fleet operator arrives because somebody reached them on purpose, in the window when they are choosing next season. The first machine exists in most consumer brands. The second one usually does not.
Built from public market data, counts banded deliberately. Segment codes are self-reported by the companies themselves, and a registered company is not always a trading one, so these figures describe the size of each pool rather than a finished list. The specialist layer inside each code is smaller than the code itself. European coverage is not published in one place and is described here rather than counted. It describes the market rather than your business, and there is nothing to buy at the end of it.
ENQUIRER CONSULTING GROUP
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